"Without being able to tell exactly why, we take immediate offense at such statements, made by men in high positions, as 'I do not believe in conservation for conservation’s sake,' or 'I do not believe in clean water for the sake of clean water.' But we soon learn that our shocked first reaction is a healthy one; when the forest is reduced to the now proverbial one redwood, it is too late. What prevents such a catastrophe is not the logic of survival but the feelings of wrongness."