"During that period President [David O.] McKay wrote a lengthy article for the 'Superintendent's Department' of the Juvenile Instructor, which served as the official publication for the Sunday School. Decrying the use of bird feathers for women's millinery, he wrote that 'greed and vanity combine to destroy . . . some of the most beautiful of God's creatures.' Referring to the 'murder' of birds, he said the fate of the egret was 'tragic.' Appealing to the sensitiveness of his readers, President McKay portrayed 'the suffering of these helpless fledglings slowly dying, and calling in vain for the mother that never returns.' He then proposed that it was time that 'every organization in the world' should act to protect birds. 'True religion [is] imparted' by exercising 'love for all the creatures of the earth,' emphasized President McKay."